Since its creation, the Caisse de Dépôt et de Gestion has positioned itself as a key player in tourism and has initiated substantial investments for the development of this sector in Morocco.
Placing tourism as the flagship pillar of its 2022 Strategic Plan, CDG has set up the “Tourism Branch”, supported by MADAËF, and dedicated to the regrouping of tourist assets and the management of all of the Group's subsidiaries operating in the touristic sector.
Through its various subsidiaries, Madaëf operates across the entire tourism value chain. A complementarity of professions which gives it the capacity to develop synergies common to its portfolio and to strengthen its expertise.
Madaëf is a leading tourism investment company in Morocco and the Tourism Branch of the CDG Group. It leverages its in-depth knowledge of the sector for the development and operation of tourism assets, strongly contributing to the emergence of new attractive destinations, to the strengthening of reception capacity and to the upscaling of the national tourism offer.
Drawing on its expertise and that of its various subsidiaries, Madaëf operates across the entire tourism value chain: planning, development and operation of assets.
This complementarity of businesses gives it the ability to develop synergies common to its portfolio and to focus its intervention on performance and value creation.